How we plan, build, manage and report on Google Ads — and the principles we hold ourselves to.
Campaigns are built inside your own Google Ads account. If our relationship ends, your account, history and data remain entirely yours.
We define success before we start and report against it. We would rather show a difficult number than dress it up.
Paid advertising involves auctions and markets we don't control. We share realistic expectations rather than guaranteed outcomes.
You can see where the budget goes and why. Every meaningful change to your account is documented.
We work within Google Ads policies. Sustainable accounts are built on policy-compliant practices, not shortcuts.
You'll speak directly with the people managing your account, in language that doesn't hide behind jargon.
We start by understanding the business: what you sell, your margins, your sales cycle, and what a valuable customer is actually worth to you. This defines how we'll measure success.
For existing accounts we run a full audit. For new accounts we research the market, competitors and the search demand around your offer.
Before spending, we make sure conversion tracking is correct. Without trustworthy data, optimisation is guesswork.
We structure campaigns, write ads, prepare assets and launch with sensible budgets and clear naming so everything is easy to follow.
We adjust bids, budgets, keywords, audiences and creatives based on real performance — steadily moving spend toward what works.
You receive regular reporting tied to agreed goals, plus a review conversation where we discuss what to do next.
No. We request manager-level access to your existing Google Ads account, or help you create one. You remain the owner and can revoke access at any time.
No responsible agency can. Results depend on your market, budget, offer and competition. We commit to careful management and honest reporting, not to outcomes we cannot control.
There is no fixed minimum, but very small budgets limit what Google Ads can do. We'll tell you honestly whether paid search is a sensible fit for your situation.
Yes. KILYX AG is a recently established Swiss company. We don't claim decades of history — we'd rather earn your trust through how we work.
The account and everything in it stays with you. We simply hand back full control and remove our access.