Google Ads is not one product but a family of campaign types, each suited to a different stage of the customer journey. Below is what we offer and how each type works — open any service for the full detail.
Text ads shown on Google's results pages when someone searches for a relevant term. The most intent-driven format: people are already looking for a solution. Best for lead generation and direct response.
Full details →A single goal-based campaign that uses Google's automation to serve across every Google channel from one asset set. Powerful when tracking and feeds are set up properly.
Full details →Product cards with image, title and price drawn from a Merchant Center feed. The default format for e-commerce — visual, comparable and high-converting for ready-to-buy shoppers.
Full details →Image and responsive banner ads served across the Google Display Network — millions of websites, apps and videos. Strong for awareness and for re-engaging past visitors.
Full details →YouTube advertising in skippable, non-skippable and in-feed formats. Useful for introducing your brand, telling a longer story and warming audiences for later conversion.
Full details →A structured, independent review of an existing Google Ads account: wasted spend, account structure, conversion tracking, bidding and the highest-impact opportunities.
Full details →Most accounts use a combination. As a rough guide:
| Goal | Typical starting point |
|---|---|
| Generate leads or enquiries | Search campaigns, supported by remarketing |
| Sell physical products online | Shopping and/or Performance Max |
| Build awareness for a new brand | Video and Display |
| Bring back people who didn't convert | Display and Video remarketing |
| Improve an account you already run | Start with an Account Audit |
This table is general guidance, not a recommendation for any specific business. The right mix depends on your market, margins and goals — which is exactly what we work out together.