What an account audit is
An audit is a thorough, independent examination of an existing Google Ads account. It's the ideal first step if you already advertise but aren't sure whether your budget is well spent — or if you've inherited an account and want a clear picture before changing anything.
What we examine
- Account structure: whether campaigns and ad groups are organised logically.
- Conversion tracking: whether you're measuring the right actions accurately — the foundation of everything else.
- Wasted spend: irrelevant search terms, missing negatives, poor placements.
- Keywords & match types: coverage, overlap and intent alignment.
- Bidding & budgets: whether strategies match your goals.
- Ads & assets: relevance, testing and quality signals.
- Audiences & remarketing: whether warm traffic is being used well.
What you receive
A clear written summary of findings, prioritised by impact, with practical recommendations. You can act on it yourself, ask us to implement it, or simply use it as a second opinion. There's no obligation to continue with us afterward.
Advantages
- Clarity: an honest view of what's working and what isn't.
- Quick wins: the most common issues are often fixable fast.
- Independence: a perspective from outside whoever built the account.
Where it fits
An audit suits any business already running Google Ads. It's the natural starting point before deciding whether and how to work together on ongoing management.