What search campaigns are
Search campaigns place text ads on the Google results page in response to specific queries. Because the person is actively searching, you reach them at the moment they have a need — which makes search the workhorse of most lead-generation and direct-response accounts.
How they work
You choose keywords that represent what your customers search for. When a query matches, your ad enters an auction. Google weighs your bid together with the relevance and quality of your ad and landing page to decide whether — and where — your ad appears. You generally pay only when someone clicks.
- Keywords & match types determine which searches trigger your ads, from broad to exact.
- Ad copy (responsive search ads) is tested in combinations to find what resonates.
- Quality Signals — relevance and landing-page experience — affect both cost and position.
- Negative keywords filter out searches you don't want to pay for.
Advantages
- High intent: you meet demand that already exists rather than creating it.
- Measurable: clicks, calls and form fills can be tracked end to end.
- Controllable: budgets, keywords and audiences can be adjusted quickly.
- Scalable: strong campaigns can grow as results justify more spend.
Where it fits
Search is usually the first campaign type we recommend for service businesses, B2B and any account focused on enquiries or sales from people who are already looking. It pairs well with remarketing to bring back visitors who didn't convert the first time.
What we do for you
We research keywords, structure campaigns around your services, write and test ad copy, set up conversion tracking and manage bids and budgets over time — always reporting against the goals we agree with you.