What video campaigns are
Video campaigns run your ads on YouTube and across Google's video partners. Formats include skippable in-stream ads, short non-skippable ads, and in-feed ads that appear alongside YouTube search and suggested videos.
How they work
You provide a video, choose a goal — awareness, consideration or action — and target audiences by interest, demographics, topics or remarketing. Pricing depends on the format: for skippable ads you typically pay when someone watches a meaningful portion or interacts.
- In-stream (skippable): plays before or during videos; viewers can skip.
- Non-skippable / bumper: short, complete-view formats for memorability.
- In-feed: appears as a suggested result the viewer chooses to watch.
Advantages
- Storytelling: video conveys more than text or a banner can.
- Audience building: introduces your brand to people early in their journey.
- Funnel support: warms audiences you can later convert through search or remarketing.
Where it fits
Video works best when you have a clear brand message and want to reach people before they're actively searching. It complements direct-response formats rather than replacing them, and benefits from being measured over a longer horizon.
What we do for you
We define audiences, structure campaigns by goal, advise on the right formats for your message, set up tracking where applicable and report on the metrics that matter for video.